How To Find Out What Your
Competition Is Up To
By Beth Ann Erickson,
FilbertPublishing.com
As a copywriter, you need to know what
your competition is doing. Actually, that’s
good advice for any business owner, right?
So, here’s what you do to know exactly how your competition
is drumming up business….
All you need to do is get on their mailing
list. If you don’t want to do it yourself,
have a family member contact them and get on the
list. That way you have access to all their
mailings and you can study their style, find out their selling
techniques, find their weaknesses, and make your services
better.
And if you’re a copywriter who’s serious about their craft,
you’ll not only get on your competitor’s mailing lists, you’ll
collect junk mail.
Collect junk mail?
Yup. You read right.
Never throw out another piece of junk mail – especially if
it’s for a local company. In fact, read
every piece of mail you get and then place it in a filing
cabinet.
Study it carefully. Dissect the sales argument. Look for
interesting phrases and the way the writer turned features into
benefits.
File all these little gems carefully and pull them out when
you receive an assignment. You’ll not only have a ton of ideas
for your project, but you’ll also know what your client’s
competition is up to, you’ll know where their sales message
falls short, and you can blow their marketing efforts out of
the water.
Knowledge is power. (It also takes up a
bit of floor space….) And if you want to
sail ahead of your competition, study your
mail. File it. And learn
from it.
~~~
Beth Ann Erickson is Queen Bee of Filbert Publishing
and the only writing ezine that'll make your writing sparkle,
help you write killer queries, and get you on the road to
publication fast. Better yet, you'll receive the e-booklet
"Power Queries" when you sign up for your free subscription.
Subscribe today at http://FilbertPublishing.com
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