Make Your Headlines Sizzle
By Beth Ann Erickson,
FilbertPublishing.com
Did you know that when you place a
full-page ad that only…
- 64.4% of the publication recipients notice and
read your headline. But then they skip the
rest of your ad.
- 26.4% start to read your ad — but don’t finish
it.
- 13.7% read more than half of your
ad.*
Judging from these numbers, you can see how important
your headline is. In fact, many top copywriters
spend as much time on the headline as they do the rest of the
copy.
So, what makes a good headline?
Here are five tips to writing a killer
headline:
1. Tell
your readers about your Unique Selling Proposition or
USP. (Don’t know what a USP is?
Contact Writing Etc. and we’ll send you the
article) Then tell them WHY they will
BENEFIT by being your customer.
2.
Get your reader’s attention by appealing to their
self-interest.
3. Speak
directly to your reader.
4. Tell
them something meaningful.
5. Inject
news into your headline whenever possible.
Most readers will skim your headline, then skip right
to the end of your ad. Your headline gives your
reader their first impression of your
company. Make sure it’s a good one.
*According to Chilton Research Group
~~~
Beth Ann Erickson is Queen Bee of Filbert Publishing
and the only writing ezine that'll make your writing sparkle,
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publication fast. Better yet, you'll receive the e-booklet
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