Notes from Minnesota  

Hey Freelancer!

This past month I was introduced to five pounds of awesomeness.

Yup. This means I'm a new aunt again. Little Annelyse Scott entered the world last week.

And what a little cutie! The last time I checked, she'd already transformed from a quiet newborn to a full fledged five pound blow horn.

Dang, I didn't remember how babies grow up so fast. It's fun watching such a tiny person rule the roost.

Good thing we never let our little guy do that when he was a baby. :)

Have a FABULOUS day!

Beth

P.S. Be sure to check out our best sellers. Here's the link

Beth's Hot Pick of the Week 

E-mail requests are flowing in like gangbusters from freelancers asking for information to monetize their writing career without spending a ton of dough.

Your wish is my command.

I nabbed our two most popular references, bundled them together and lopped off ten bucks... so it's almost like getting a two-fer.

This means you'll get “Jumpstart Your Writing Career” and “101 No Cost (and Low Cost) Techniques to Turbo Charge Your Writing Career” as well as the Freelance Pack and High Profit Writing Kit CDs at a deep discount.

Everything's explained here.

Oh. One more thing. Place the words “Free Audios” in the comment area of the order form and I'll toss in the 2 disc audio-book version of “101.”

Just my way of saying “Thanks for subscribing to Writing Etc.”

Onward and upward! 

Here's the link again.

Beth Ann Erickson 

As a writer, you need to acquire a readership, whether you write articles, advertising, fiction, and/or nonfiction. You've probably heard that you need a website to help promote your writing and start building that readership.

It's true. The Web is a fabulous means to build a writing biz. You can connect with like minded individuals, you can present opinions, you can experiment with your writing (beyond what our predecessors could ever imagine), you can interact with your readers... you can have fun.

The thing nobody tells you about this process is that once you've got the website up, you have to generate traffic to start this incredible web adventure.

That can be an interesting task.

In fact, lately this “web traffic” situation seems to be on more minds than mine. I get e-mails (nearly) daily promising me that (for a hefty price) some company or another will get one of my sites “to the top of the major search engines.”

Yeah. Right.

There are effective ways to get your website listed in the major search engines. There are also some not effective ways as well.

This article outlines one ineffective way to get web traffic.

I've coached a few writers, so-called professional communicators, this past month who were discouraged because although their websites were rising through the Google ranks and were receiving a good amount of organic traffic, they weren't making any book sales.

I had a hunch I knew what was going on.

When a well-written book doesn't sell, it's usually for a number of reasons, the most probable being that there isn't a large enough market for the topic, the price point is too high (or too low), or the web page doesn't properly sell the title.

One look at the site confirmed my suspicions. In all the instances brought to my attention, the problem was with the website. Every single writer was more concerned about web site optimization rather than properly describing and selling their book.

It's one thing to make your website favorable to search engines, in fact Search Engine Optimization (SEO) is an important part of building a website, but it's quite another to engage in clumsy tactics to make your site climb up the ranks.

Disclaimer: I'm not, nor do I pretend to be an SEO expert. The following is pure opinion based on my web adventures.

What each of these people did was, as they built their website text, they inserted copious numbers of “keywords” to the point that they were literally “keyword packing.”

Keyword Packing occurs when you take a particular keyword and pack that keyword into a keyword sentence as many times as possible so that when the search engines spider your site they'll see your keyword and assume that keyword accurately represents your “keyword” website and will appear when someone inserts that keyword into the engine. (Note: this sentence is packed with a keyword. Betcha you'll never guess which one it is.) :)

As you can see, keyword packing makes for some very awkward writing. Combine keyword packing with keyword placement on menus, subheads, and titles and you've got one, big keyword, mess.

Here's the problem. When you receive good search engine rankings, you will receive traffic. Problem is when you do receive that traffic, you'll quickly discover it evaporates once your visitors experience your awkward writing style.

It takes a writer with the skill of a master to elegantly weave keywords into a website while maintaining flow and sales effectiveness.

Very difficult.

So, suppose you're not an SEO expert (like me). What can you do to get website traffic without sacrificing content?

There are multiple ways to generate some website traffic including writing articles, article distribution sites, creating videos, visiting forums, blogs, zines, Google Adwords, and much more. I'll discuss these more in upcoming issues of Writing Etc.

You've got options, many of them not costing one red cent, to generate web traffic. Approach SEO carefully, never sacrificing content for keywords.

Remember, a site receiving a few relevant, smart, interesting, and engaged visitors is far more powerful than a bunch of people who visit and leave thinking you've got an awkward, repetitive, unnatural writing style.

My two (very opinionated and probably antiquated) cents.

Got a comment? Head on over to my blog. :)

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Beth Ann Erickson is the “Queen Bee” of Filbert Publishing. She’s also the author of numerous titles including “101 No Cost and Low Cost Secrets To Turbo Charge Your Freelance Income.” Pick up your copy today at http://filbertpublishing.com/101.html  She’s also a busy copywriter, speaker, and publisher of Writing Etc., the free e-mag for writers.

P.S. You can use this article free of charge on your own website or zine. Just don’t make any changes and be sure to include the entire byline. Enjoy!

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I Recommend:

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