Notes from Minnesota
Hey Freelancer!
Yesterday I ran to town and didn't wear my parka! Sure, I nearly froze my fingers off, but
spring's coming. I can FEEL it.
Of course, along with
spring will come my scooter.
Ahhhhh... cruising down
the highway at a cool 55... I can't wait.
It's sat in warm storage
all winter. The dealer will get 'er summer ready any day now. The minute the temp's favorable, I'm hitting the
road.
Life is sooooo
good.
Beth
P.S. Be sure to check out our best sellers. Here's the
link
Mindset Moment
Unanticipated setbacks are
simply that: an unanticipated setback. Treat them as a temporary condition knowing that sometimes I need a little
extra time to move all the components you need to become truly successful to the place where they'll operate most
effectively.
I'm lightning fast... but
sometimes I deal with situations that require just a little more coaxing.
Hang tight!
Your Muse
http://filbertpublishing.com/creative.html
Beth's Hot Pick of the
Week
There's nothing worse than bland-as-oatmeal writing that
doesn't evoke passion, laugher, anger, love... some kind of emotion from your reader. Story tellers who don't
elicit emotion won't gain an avid readership. It's that simple.
If you've struggled,
wondering how you can get your writing to sparkle like a bright penny, this book is dedicated to
you.
Written in her typical
down-home style, prolific writer, master story teller, and lover of the written phrase, Billie A. Williams has laid
out an easy to digest palate of sensuous, tangy, salty, and (yes, sometimes) bitter writing techniques you can
immediately use to literally spice up your writing.
~~~~~
What's the Story?
Beth Ann
Erickson
She was an unwanted individual. Discovered in a ditch
on a cool Minnesota morning, duct taped inside a box with her siblings, life didn't look very promising for her.
Just a few weeks old, doctors worried she wouldn't make it.
But she survived and was
immediately adopted when she gained enough strength. Bad news, though.
The next morning, her new
family returned her, citing her lack of traditional beauty as the reason this little girl couldn't live with
them.
That's when we
met.
I arrived at the facility
to drop off a check, never dreaming I'd wind up adopting little Rudie. But it was love at first sight. It was
probably the chocolate eyes, wagging tail, perky ears. But mostly, I fell in love with her gentle spirit. And the
three stitches in her tiny belly ignited every single mother instinct within me.
That was three years ago.
Today Rudie's the muse in my pocket, the keeper of Filbert Publishing, the beautiful soul who oversees this
publishing house every day.
Interesting story?
Perhaps. Perhaps not. How's this one:
Dateline 1982. Just a tiny
sapling, they purchased the evergreen to fill the sparse lawn of their new house. However, as most stories go,
everything didn't work out as planned. Financing fell through. House didn't pass inspection (hence the financing
tanking), we'd already sold our previous home, so we needed to find a new place.
The house we finally chose
already had a lawn full of lively vegetation. Yet we had this tiny sapling waiting for a home.
I stuck it in the front
yard, half hoping it wouldn't thrive and we could simply mow 'er over. We didn't pamper it. We straddled it with
the pickup as we maneuvered to the large back doors to move our possessions into the new abode. We all but abused
the tiny growth, waiting for it to shrivel, die, and vanish.
That didn't
happen.
The darned tree took root,
grew, and (seemed to) thrive in its unlikely location.
A couple decades later,
this strong, full grown pine shades our house and nourishes our souls. It watches over me as I work. It cools our
house in the summer, and shields the frigid north wind in the winter.
Standing at nearly 30 feet
tall, this beautiful adult tree has become a beloved and permanent fixture of everyday life.
End of
story.
So... good? Bad?
Reaction?
My point: everything and
everyone has a story to tell. Whether you're dealing with a human, animal, plant, or inanimate object... every one
of 'em has a unique story. Find the story, and you've got more material than you'll know what to do with. You can
develop it, expand it, refine it, tinker with it, enjoy it, and relish the process.
One of my favorite movies
is called, “The Red Violin.” A multi-generational story, this movie tells the story from the point of view of...
well... a violin. Well, it was kinda the violin's tale. The story's ending may disturb you to the core, just
consider yourself warned if you decide to watch it. It's a haunting tale, to say the least, one that gives me pause
every time I pick up my own violin to play.
Ferreting out the story
may, on the surface, seem to be a skill that fiction writers should acquire. True. However, nonfiction writers and
(especially) copywriters should develop this as well.
Nothing captures attention
more than a compelling story. Nothing keeps your reader glued to the page more than an intriguing story. Some of
the best nonfiction ever written is based on true-life experiences. The most lucrative sales letter ever written
(over a billion in sales) chronicles the life of “two young men.”
Stories contain
power.
Now harness this power for
yourself.
Assignment: Grab any
object off your shelf and tell its story. If you don't know the story, make one up.
Now grab a product from
your kitchen shelf and tell its story.
Do this each day this week
and build a top notch journal.
~~~
Beth Ann
Erickson is the “Queen Bee” of Filbert Publishing. She’s also the author of numerous titles including “101 No
Cost and Low Cost Secrets To Turbo Charge Your Freelance Income.” Pick up your copy today at
http://filbertpublishing.com/101.html She’s also a busy copywriter, speaker, and publisher of
Writing Etc., the free e-mag for writers.
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