Six Red Hot Tips From LA's Big Seminar
(What Freelancers Can Learn From
Entrepreneurs)
By Beth Ann Erickson
I spent last weekend in LA
at Armand Moran's Big Seminar.
OK. I know. I'm a writer. However, I've always
loved entrepreneurs. After all, my mom's an entrepreneur.
My dad owned his own business for years. Even my
grandmother managed the
North Dakota family ranch long before women entrepreneurship
became fashionable.
Near as I can figure, every successful writer I
know... the writers who earn a fantastic wage... the
writers who achieve name recognition... writers who
recognize hot markets and act on that knowledge... every
one of them weave a thick thread of entrepreneurship into
their writing career.
So, here's my point: Writers can learn a lot
from entrepreneurs. For starters...
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Entrepreneurs control fear
OK. They're not emotionless
super-humans. Of course they experience fear. But the
difference is (generally speaking) that entrepreneurs
tend to not wallow in that fear... instead they face it
head on and are conditioned to view it as a challenge
rather than a problem.
As writers we need to mimic this behavior and
face fear head on. To heck with rejections. Forget
competition. Just forge forward, drop all fear, and view
your career as a wild adventure.
-
Entrepreneurs think big
Working with entrepreneurs is a real trip. Their
minds spin at unbelievable speeds. Their eyes scan he
terrain for new ideas. When they start a project, they
speak in terms of thousands... if not millions of
dollars.
Contrast that with an average freelance writer.
We often concentrate on tens of dollars. Heck, I once
spent an entire week on an article only to turn around
and sell it for a whopping 25 bucks.
What a bummer.
What if you could write and make a great wage at
the same time? What would happen if you thought big and
started earning hundreds... perhaps even thousands of
dollars on one project?
Think big... just like entrepreneurs do... and
see where you wind up.
-
Entrepreneurs are not afraid to
test
You're going to fail. I'm going to fail. It's
just the way life is.
HOWEVER... “failure” isn't something to fear.
Ever. In fact you need to anticipate “failure” and tweak
your marketing plan whenever a query, promotion, article,
whatever doesn't achieve the results you're shooting
for.
If you keep testing new ideas you'll eventually
stumble upon a plan that'll work for you.
Just keep slogging forward. Keep testing new
ideas to maximize the results of your
marketing.
But most importantly...never give up. After all,
every entrepreneur acknowledges that the only way to
truly fail is to give up.
-
Entrepreneurs are willing to learn... and
pay big to do so
I sat in the seminar hall, gape mouthed as I
watched attendees pull out their wallets time after time
and purchase various programs that promised to make their
lives easier, their businesses more profitable, and give
them contacts in their industry.
“Why would you do that,” I asked a man... a
wildly successful Internet marketer who I just happen to
deeply admire... who had just shelled
out more than five grand on a program that promised to
“take him to the next level.”
His reply? “I might learn something
new.”
It's that simple. The most successful
entrepreneurs... the best writers... they all have one
thing in common: they're life-time learners. And they're
not afraid to invest in their career.
I personally have invested thousands on my
writing career this year alone. My husband can vouch for
this... so can my income....
-
Entrepreneurs aren't afraid to share
information
My experience with successful entrepreneurs has
been nothing but positive... and very fruitful. They
share information freely. Got a question? Ask 'em.
Ninety-nine times out of a hundred they'll be more than
happy to give you a leg up.
Near as I can figure, the reason for this
phenomenon is because many top entrepreneurs believe in
what's called the “universal principle.” An
over-simplified definition of this principle states that
the more you give, the more you receive.
Pretty much every religion outlines this concept
in one way or another, so I figure there has to be an
element of truth to this theory.
Besides, I've given this truth a whirl myself
and guess what? It's true. You truly do receive whenever
you freely give of your time, money, or
information.
Give it a try yourself.
-
Entrepreneurs aren't afraid to make big
profits
Try this: The next time a potential client...
whether they're an editor or a business owner... asks you
to quote a project, pause, then mentally come up with a
price.
Now double it, state it aloud, and watch magic
happen.
Entrepreneurs aren't afraid to charge big money
for their services. They value their time. They value the
dollar. And when time and money converge, an entrepreneur
shines.
My goodness! I’m not even half through this
article and I’ve already filled more pages than I
ought.
So hang tight. Part two arrives in your in box
next time.
Until then, enjoy your day and work
smart.
~~~
Beth Ann Erickson is Queen Bee of Filbert
Publishing and the only writing ezine that'll make your
writing sparkle, help you write killer queries, and get
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