More Red Hot Tips From LA's Big Seminar
(What Freelancers Can Learn From
Entrepreneurs)
By Beth Ann Erickson
If you remember, I recently
spent some time in LA at Armand Moran's Big Seminar for
entrepreneurs.
As I mentioned before, I believe we all could
use a bit of entrepreneurial blood flowing through our
veins.
That’s because every successful writer I know...
the writers who earn a fantastic wage... the writers who
achieve name recognition... writers who recognize hot
markets and act on that knowledge... every one of them
weave a thick thread of entrepreneurship into their
writing career.
Writers can learn a lot from entrepreneurs. So
here’s the remainder of my short list (you can read part
one of this article in the Writing Etc.
archives):
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Entrepreneurs overcome any and all
shyness
Ask and you may
receive.
Have you ever wanted to work with a famous
writer? E-mail and ask if they have any odd jobs for you
to do.
Is there a marketer you've always dreamed of
learning from? Compose a polite letter and offer to write
for them.
You never know what you'll receive when you ask.
Sometimes you'll get what you want. Sometimes you won't.
But sometimes you'll receive far more than you bargained
for.
-
Entrepreneurs take chances
Create a “mad money” fund and use it to test new
ideas. Step way beyond your comfort zone and see what
happens.
Entrepreneurs take risks. Writers should,
too.
Stretch your imagination and write that novel.
Maybe even self publish it. Flex your mental muscles and
craft an article that makes you squirm a
little.
Forget comfort zone. Comfort zones are for
wimps.
You're an entrepreneur. You just have to act
like one.
-
Entrepreneurs treat failure as “just another
step towards their goal.”
You've read 'em. “Mark Twain received a
gazillion (insert exact number here) rejections before he
finally found a publisher for 'Tom Sawyer.” Stephen King
nearly gave up on his writing career before he hit it big
with “Carrie.” (In fact, his wife actually pulled the
manuscript out of the trash and refused to let him throw
it away.) The list goes on and on.
Face it, you're going to receive rejections.
Period.
You can get depressed about it or you can look
upon each one as a step towards your ultimate goal of
becoming a published writer.
You can whine about the small checks you're
receiving now or you can view them as a steppingstone
towards your ultimate goal of receiving three, four, and
eventually five figure checks. (Heck, why stop there?
Let’s shoot for the six figure ones.)
It's all in how you view the world.
Life can be a static down hill ride towards more
of the same or you can transform it into a wild roller
coaster ride.
Choice is yours.
-
Entrepreneurs network big
Writing is a solitary profession. I figure I’m
alone at least 95 percent of my work day.
And that’s as it should be.
Writers tend to possess incredibly rich inner
lives. We have to. How else could we create fantasy
worlds where we breathe life into invisible beings and
transfer all that glory onto a blank, white
page?
How else can we climb into the mind of our
readers so we can touch them on every level
imaginable?
It’s only through solitude that we can allow our
creative juices to flow uninhibited. Imagine a world with
no editors, no readers, no interruptions… just you and
your muse. This place, my friend, is what you call
“writing in the zone.” The world of fun you create in
this sacred place is something non-writers can only
imagine.
However, you need a strong circle of supporters…
family, friends, other writers, clients… people who’ll
rattle your cage a bit. Challenge your notions. Make your
mind stretch.
Every now and then, I grab a shoe horn and pry
myself out of my comfort zone and trot off to a far-away
seminar, connect with someone in my inner circle, run off
to another country.
I hate packing. Telephones are often a waste of
time. I don’t like flying. Sometimes I’m annoyed at the
seminar. But I’m always glad I made a new friend, a new
contact, expanded my world.
Writers with small worlds create small
writing.
-
Entrepreneurs outsource.
It took me a long time to realize I can’t (and
shouldn’t) do everything at Filbert Publishing. It was
through much pain that I discovered I wasn’t Wonder
Woman.
Today my life is far less complicated now that
I’ve found a great team of pros to help with queries,
answering e-mails, list management, book formatting,
etc.
You’re a writer. Remember that and stick to
it.
-
Entrepreneurs realize they need to spend
money to make money
You’re a writer. This means you need a diverse
and deep education.
Nope. That doesn’t mean you need to hold a
college degree. Many of the best writers I know barely
made it through high school.
What this means is that you need a flexible mind
filled with new (and sometimes conflicting)
ideas.
And the only way to fill your mind with this
kind of information is to purchase books. Pop a few
self-help tapes into your recorder. Listen to a new
musical artist (someone you’re totally unfamiliar with)
and dig for nuggets of gold in those lyrics.
Travel. And not just first class. Take an up
close and personal look at how the vast majority of this
world’s population lives.
Stretch your mind. View life through another
person’s eyes.
This isn’t necessarily an expensive endeavor.
But it’s invaluable.
-
Truly successful entrepreneurs focus on fun…
not money
I know. We need money to live.
But I don’t know about you, but I can tell when
I read something by someone whose only thought is to make
money pushing words onto the computer screen.
Then again, when I read something by someone who
absolutely positively loves weaving words together, I can
sense it. I feel the power. Magic flows from the
page.
And I love magic.
Don’t get me wrong. Writers are pros and should
be paid as such.
But when you focus on money, you’ll create
hollow, sad, unauthentic writing.
Focus on creating an incredible image, focus on
becoming the best writer/marketer you’re capable of being
and the money will naturally flow towards you.
-
Successful entrepreneurs focus on their own
path and avoid falling into another writer’s
dream.
This one’s hard for me. Especially as I’ve
widened my circle of friends to include fellow
writers.
Now it seems perfectly obvious that a fellow
writer would make a great friend, right?
That’s true… kinda.
The danger lies in the fact that I tend to fall
into another person’s dream pretty easily.
One day I’m happily creating my latest novel,
tinkering with a sales letter, e-mailing fellow writers,
petting my dog. The next I’m hanging for hours on the
telephone hatching “joint venture” deals, refining the
details at all hours of the day and night until they itch
my mind.
When you find your writing dream wandering from
your intended goal, it’s time for some serious soul
searching. Be careful not to lose your voice. Don’t
neglect your true calling. Don’t turn into someone you
aren’t.
Yes. It’s fine to work with other
writers.
But become very wary when the vision for your
life gets lost somewhere along the way. Take a step back
when your concerns are swept aside and you find yourself
reflecting their goals more than your own. Come to a
complete halt when you realize you’re living some else’s
dream and neglecting your own.
The time will come when you’ll leave some very
lucrative deals on the table because they have the
potential to permanently alter the career you’ve
developed.
You’ll spend years, probably your entire life
developing your lifestyle, the rhythm of your writing,
contacts, mailing lists… and a ton of other
resources.
Don’t let anyone else, no matter how
good-intentioned they are, turn your dream, your
lifestyle, your writing life, to suit them.
The road of life is long and full of twists and
turns. Without your ultimate dream acting as your guiding
star, you will become side tracked.
This is your life. Your writing career. Your
dream.
It’s sacred. Treat it as such. And surround
yourself with people who treat it as such.
-
It truly is possible to become wealthy doing
the oddest things....
OK. Enough seriousness.
I met a ton of toooo coooool people at the Big
Seminar.
Many, very wealthy.
And you wouldn’t believe how these people
created their wealth.
One young man (he’s a mere 26 years old!) became
a millionaire selling houses on E-bay. Oh, and did I
mention he supposedly has a raging case of
ADD?
A beautiful woman sells doggie
clothing.
I met someone else dabbling in the futures
markets.
Another guy designs web pages.
Every one of them held true to their dream. All
of them invested in their career. Their eyes lit up as
they described their businesses and how those same
businesses enhanced their lives to no end.
Fascinating people.
They made me realize the power that rests within
each of us, if we’ll only tap into it and start living
our dreams instead of passively imagining them,
discussing them, or waiting for the “right” time to
arrive.
So that’s it. Right off the top of my head, why
we writers could use a touch of entrepreneurism into our
psyche.
Got pretty deep today.
I’ll write lighter next time.
Promise.
~~~
Beth Ann Erickson is Queen Bee of Filbert
Publishing and the only writing ezine that'll make your
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you on the road to publication fast. Better yet, you'll
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